Wednesday, April 9, 2014

Pawn-Brokering 2025....

Wave of change is hitting the pawn industry and as pawnbrokers are switching systems, Bravo Cloud Services for Pawn wraps up March with record month. Thanks to all of our supporters and loyal customers.  

Change is becoming inevitable with Microsoft XP discontinuing support, more government regulation, competition outside our own industry, Internet Pawn, and the major shift of product availability and maturation of the Gold Boom.

Microsoft XP

Microsoft XP has turned off support for its operating system leaving computers with operating systems vulnerable.  We recommend our users to upgrade to Windows 8 or Windows 7 professional, however our customers can continue to use Microsoft XP because our services run in a protective layer on top of XP not exposing your data or operating systems. 

If you are running server based software or running on a proprietary network in your store we recommend researching your options as each day, you are running into increased risk that computers are open for attack.  

Check all of your computers in your company as one machine on your network can expose the rest.

Government Regulations

Never in the history of business has the last 10 years invoked more regulation.  Can we fight it?  We should.  Once these laws have been passed though, it’s time to become compliant, whether with a manual process or a system process.   

Your business and yourself is on the line with some States laws containing high penalties and even criminal exposure.  I have listen to our industry insiders mock the big corporations getting hit by well notarized and public disclosures.  I call these Helmsley’s.  

The once famous heiress was charged with a crime regarding social security taxes not being paid for her maid.  The government used this case, the media, and the courts to send a message to the public.  Over 200,000 more filings that year for personal home employees were filed that year.  The government is keyed in on more Helmsley’s.

There are 15,000 pawnbrokers, mostly independents; the regulators that I meet with believe 80% of small and medium size businesses today are non-compliant.  The new creation of the Federal CFPB that our good friend Jerry Whitehead has written about, “the new government cancer”, will be an ongoing regulatory publishing house.

Finding efficient and accurate methods to manage the deluge of administrative effort required by law is essential.  Staying ahead of the curve here should be a mandate, because any flag will trigger an audit, an audit will cost 10’s of thousands dollars to complete, potentially years of aggravation to defend and clear your business.  This is assuming you have done no wrong.

Small businesses are also known for curtailing tax related regulations.  The government is looking for revenues. This is no secret!  Don’t put yourself, your business and your family at risk.
Personally, I was in a position in cleaning up a small business and found the effort spent on curtailing compliance was more expensive that paying the damn tax. 

With today's systems you will find efficient methods in keeping track, picking up, and getting the work done. Spending time at what you love to do is much more profitable than head down in your books, forms, and compliance reports.  Your time is the most valuable asset.  

Allocate your time precisely and you find happiness and extra profit.

Competition

There was virtually no competition in 1977.  Big business loves high margin businesses.  The stigma of used merchandise is widely accepted by the next generation of consumers.  Pawn Stars has lowered the stigma and barrier of entry for entrepreneurs, equity funds, angel funds, new start ups to get into the business.

This has been a slow maturation of acceptance.  It started with trade in policies.  Used car lots – Now CarMax – where did all of the small car lots go!  BestBuy is another example, now in their 10th year of in-store and online trade-in and purchase programs.  GameStop – the tiny and only game store worth now $5B dollars. 

Wal-Mart has jumped into the fray and how serious are they!  Check out their new online or in store trade program.  Instant valuation – instant e-cash to use anywhere in their store.  As an example they are paying $30.00 for this game Microsoft Xbox 360 Grand Theft Auto V – XBOX 360.   

They are using Big Data Product Evaluation Analysis across all 3100 stores.  See Wal-Mart Video – here.  I have heard rumors Wal-Mart will get into the Cash for Gold business.

Then in 1999 the Internet started a whole new revolution of commerce with no physical barriers.  This is simply going to intensify as Data becomes more useful, targeting your customers becomes more effective and you will see every loan over $200 challenged by online pawn marketing.

Micro Lending – no one talks about this industry but it is backed by big thinkers and a growing social conscious of usurious interest rates be charged to the poor.  By all measures of interest charged for a loan, the pawn industry is in the top tier worldwide to lend money legally at the high interest rates we are allowed.  I have been saying for the last 30 years; it’s a target that will be focused on in the future. 

It has always been my belief that the inefficiency of our business model is what has driven the cost of our business and the justification of our charges.  Back in the 1890’s when my family was in the business loans were $1-$5 principal range.  You made 25 cents and extra 15 cents for dry cleaning the suit you lent on.  

The transaction cost to perform a loan is quite expensive.  The regulatory requirement over the last 30 years has doubled the cost for each transaction.

Because of my fear of how the public felt about our industry, the interest rates we charge and stigma that goes along with the business, it has been my focus in achieving activity cost savings, driven by the most efficient way to perform a transaction, every element and outcome.
  
The simple placement of item while in loan.  Where you locate an item, how popular the item is, (what was the average number days it was held in loan), and how many steps to the location it was placed were examples of consideration in reducing cost.  

When I was 9 - years old, I created a location system for my Dad so he could find loans with ease.  I would also flip all of the hand written string tags we used so they were seen without touching.

My goal was to figure out how we could operate profitably charging the lowest interest rate possible.  In Nevada, Arizona, Washington, and California where SuperPawn stores were located, and some of the lowest state statutory interest rates charged in the United States, the efficiency that we created over the 25 years as an operator, created the most profitable group of stores ever.

We generated the highest average number of loans per store, per employee.  The fastest sell through of inventory and the largest average loan portfolio per location.  The highest retention of customers and new customer acquisition, to name a few metrics we measured.
 
Like a mature retail business where margin and price has been the hallmark of survival.  One day our interest rates will be challenged by competition the same way and the ones that can operate most efficiently will be the winner.

Gold Boom – what’s next?

You probably won’t like my answer, but it’s everything nobody wants to take.  There are 800 categories to transact on.  Get back to the basics of pawn and business and start saying yes to things your customers are bringing you.  This takes really good research, selling skills, multiple selling channels.

Be careful of your inventory turnover, this stuff is harder to sell and the reason why no one else wants this stuff.  Don’t be afraid to sell at a short margin and even a loss at times.  Yes even a loss.  When I was in the Auto Title business, I had a 90% redemption rate, and a negative -5% gross margin on the cars that defaulted.  I was printing money.

Don’t be short sighted, take the smalls and bigs will come.

Gold is still out there.  Pawn broker’s competitive advantage is offering a loan rather than buy.  You have the tools, be more patient, grow your loan balance.  I found that customers that came to sell, that we turned into a loan still came back to redeem or renew.  It was at a greatly reduced average, but it was still meaningful and helped out people that really wanted to keep their stuff.

The future

In the following weeks I am working on a new blog, “Pawn brokering 2025.
For the new pawnbrokers wanting to read on pawn brokering tips see my blog with over 80 short articles.  http://bravorevolution.blogspot.com/


Tuesday, April 1, 2014

eCommerce and Store Commerce are merged seamlessly with eBay and Bravo.



Grand Announcement

Bravo - eBay Buya


Bravo Store Systems announces the release of our new eBay Bravo Buya application programing interface integration.  After 2 years of preparation and over $2m of development investment, Bravo went live with its exclusive Cloud Service API.   

Bravo team members acclaimed by eBay’s case study, extended its proprietary platform Cloud Services in creating Omni-Channel between the Brick & Mortar, Store front, Bravo P.O.S., eBay, and Buya.com.

Bravo roll-out today will include full eBay Auction integration included in the first phase of roll-out.  Second phase of roll-out scheduled to be released in the next 60 days will include 2 new major additional releases.   

First the eBay complete store front integration allowing Bravo’s users 100% of their in-store inventory to be simultaneously available in all 4 channels  (Store – eBay – Company website – BUYA.COM) with Buy-it-Now, Add to Cart, and Make Offer.

Second, BUYA eCommerce will support separate Branded Company websites.  Now Bravo customers can have their entire inventory for one or unlimited stores, roll into a Company’s Unique Branded eCommerce website.



1.  View of BUYA with item detail page on Auction integrated into Marketplace.


  •         Omni- Channel driving additional traffic to customer’s products.

  •         Bravo authorized cross branding with eBay drives customer confidence.



2. View of product from Bravo launched directly into eBay Auction on eBay.

  •  Utilizing your existing eBay account – seamless effort.

  •  Bravo’s exclusive “Quality Assessment” lowers return rate.

  • Integrated feature lowers your total cost to sell on eBay by up to 80%. 

  • Funds flow directly into your existing PayPal account



3.  BUYA manufacture model page with active auction item on eBay.


Monday, March 17, 2014

Are your store associates more than cashiers? Are they relevant?

The Empowerment Solution






I read this article by David Geisinger the Retail Business Strategy Lead for eBay.  He describes totoday's Customer and how a Point of Sale should empower your employees in providing compelling customer service agents.

Read on....
download -  Click Here

David Geisinger also writes:

In this point of view paper head of Retail Business Strategy for eBay Inc., shares his insights on today's retail store environment and discusses what steps retailers and brands must take to transform their sales associates from cashiers to true concierges.

If retailers and brands do not act now to change the in-store experience to meet today's consumer demands, they will, quite simply, not survive. Store associates are completely outgunned by today's connected consumer. They are on an island with limited access to information about their customers, their products and their overall brand. Retailers must enable and empower associates to deliver the ultimate consumer experience.

For more information on how Bravo can help your business reach the ultimate customer experience please talk to one of our Bravo Educators on this topic.

Steve Mack







Monday, February 24, 2014

Achieves top 10% website in the U.S.

Achieves top 10% website in the U.S.

February Sales are up 50% over last month and last year.

Buya.com is the eCommerce marketplace for Bravo System Users.

Bravo Systems Automatically Posts 100% of your inventory for Free.


The Bravo revolution continues to prove out its vision of the future of retail with the Buya.com website tracking $1m in sales for its Bravo Users selling at 62.45% margins.
  
Many of our Bravo users are experiencing whole store profitability increasing as much as 10% net profit by the acceleration of inventory turnover.

Ecommerce operability is just one factor of Bravo’s powerful services it provides its customers.  

It is a proven fact today that Cloud services which Bravo exclusively offers is saving on average $800.00 per month for a single store using server based technology like Data Age, Pawndex, Dazzle, and Compupawn.  

Store operators using old technology are losing as much as $5,000 per month.

Bravo today is the fastest growing provider of business technology and services to Pawn Brokers, Buy & Sells stores  in the United States, Mexico, and Europe.

For more information go to:   www.bravorevolution.com  

Check out the person to person live web demonstration.


Thursday, February 13, 2014

BRAVO DATA CONVERSION

Bravo Data Conversion
No hassle - Simple – Accurate


Bravo’s Team of DBA’s (Data Base Administrators we have 3 on staff) is the most experienced in the pawn industry with 60 years of collective experience.

We care more and understand because we lived through it just like you.  Many of you know that Bravo’s team was pawnbrokers, running stores, living it every day.  No one understands your business better, and living through it yourself as we have, there is no compromise of understanding  for us to understand what you have to live through during this transition.

No matter what platform, version, type, or language, Bravo guarantees data conversion 100%.

Guarantee?  Yes 100% guarantee and we determine this only until there is a smile on your face.  When our customers are happy is when our data conversion task is complete.

Bravo Team adds discipline to the process to insure your data is safe, and correctly applied to its new environment day one. 

Our goal is to deliver you a disruptive competitive service, not to disrupt your business.   We invest the extra time to insure that when you turn on Bravo it’s up to the day accurate.

Did you know that technology is moving 5 times faster than the retail industry?  How old is your system, how far back is your business today?

So far this year, Bravo is expanding and investing ($2m this year).   This week we installed our new IBM Fusion Data Center with VM Sphere located into their 14 Global Data Centers.  Faster – Better.  A system you can count on, build on, expand on.

So far this year our current users are experiencing explosive growth on www.buya.com.  

Our users are making more money in what has been termed a tough Pawn Broking environment last year.  “We are running our businesses the same as the last 20 years, but with Bravo we are just making a lot more money.”

At Bravo, we are never satisfied.  We know there are areas to improve on.  Yes, "definitely", but we are not sitting on our hands ignoring our customers.

Count on Bravo in providing you the highest quality SAAS services.  Period.



Saturday, February 1, 2014

WHY BRAVO?

 
IBM and Bravo

Why is Bravo Better?

This is the most frequent question we get.  The answer is quite simple and real.  

You get a whole lot for what you pay for with Bravo.

Even if our competitors gave away their software, what about that annual fee?

What do you get for those fees? Nothing!  Where is your software vendor taking you?

We contend and can show you factually these old systems are costing you a fortune.

Where is Bravo Going?

 You can be where Bravo is today and where IBM says Is the future.

 http://www.ibm.com/smarterplanet/global/images/us__none__predictions__5in5_2013_storymap_retail__900x587.jpg

Come test drive Bravo.
www.bravorevolution.com