Did you know that you can double your lay-away business by allowing your customers to pay on Mobile. That is what our data is telling us. Why? I found out yesterday. While at MaxPawn in Las Vegas owned by my brother Michael Mack, a customer over heard me training his staff, she said "making payments on Max Pawn Mobile was the deciding factor purchasing a $2,000 Chanel Purse, I hate having to make a trip to the store all the time just to make a payment. It takes 45 minutes out of my day."
It is so obvious. So customer Service. How much does everyone need and require convenience today? No one is more aware of their time and expense than value conscious pawn customers.
Below check the Mobile work flow for your customer.
Bravo Offers a complete Mobile Platform for your Company. Your Brand. Your Customers all fully mobilized. In this example once logged in, your customer has your pawnshop in their hands.
We are highlighting Lay-away in this article. Customer can see all their transactions, and make payments through PayPal. The transaction is 100% automated. Funds are directly deposited into your Company PayPal account. Your Company PayPal account shows the mobile payment with the transaction number.
The customer account balances are all updated. A receipt in your store will print when a Mobile payment is made. Payments can be made 24/7. Its like magic. Customer receives a bar coded mobile receipt. Cash in your company account.... BAM.
Don't fret that not having your customer making payments in your store will deter future purchases. Convenience over rides this notion. Lay-away defaults cancellations are less frequent because through the Mobile app they are notified when a payment is due.
As well our data shows that customers purchase when they payoff and pickup their item. Again, this makes sense that once a customer has paid off one Lay-away they are ready to do it again.
Our data as well shows, customer make more frequent payments on Mobile. Its to early to tell, but we believe that the lay-away will payoff sooner.
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