Monday, November 28, 2011

Where is your eCommerce

                                            
How is your Cyber Monday? Are you a part of it?  Are you a part of the commerce channel that’s rearing its head as a decisive game changing channel to sell, find customers, and for merchants that deal in Used goods, the source of merchandise and your lifeline?

Some of you are reluctant to ‘change what is not broken’, and not be on the ‘bleeding edge of technology’, but if you don’t see the light at the end of the tunnel today, you are going to be left in the dark tomorrow.

Since, 1998 Bravo team has been discovering the processes and technologies to best sell your merchandise from your stores shelves, to people that shop on the Web.  Bravo has methods built into its technology that enables you sell on the web in the most cost efficient and profitable manner.  Not only does Bravo turn your store into a Web eCommerce Machine, the basic Bravo Store system offers you huge cost savings for your current operations today.  Employees love using Bravo.  The traditional POS – Point of Sale is simply boring and antiquated, Bravo UI is exciting and informative.

Most of you have tried and currently sell on EBay.   You have discovered that unique and high demand items get premium resale prices.  You have experienced big prices for items that you could never have achieved if you were to wait for the right customer to walk through your store.   Have you ever asked yourself why?  The answer hurts that certain customers will not come into your store, but on the Web, these long stubborn aversions disappear.  People love shopping in hard to get places utilizing the Web.

You have also discovered what doesn’t make sense selling on EBay.  That doesn’t mean your inventory shouldn’t be available on the web 24/7.  Our eCommerce solution not only solves how to sell to someone outside your trade area, but drives traffic into your store with Bravo/Google Shop local.  Bravo incorporates “In Store Pick-up” so that shoppers can purchase and come in your store to pick up the item.  This allows customers to test the item and alleviates your staffs effort to wrap pack and ship.

Why Bravo?  We understand your business better than anyone else in the industry.

1.       Our unique process enables a profitable integrated web solution and no one else has figured this out.  We eliminate the cost and effort in promoting your items in the Web.  Every item that is introduced into Bravo POS is automatically lifted to the web with no effort.  Not only do you get the benefits of the best inventory management system, every item that is on your sales floor will be seen on the web – real time.  (Factoid - Every item that you promote on EBay costs you between $8.00 - $23.00 in overhead cost.  If you are currently selling on EBay you are probably losing money!)

2.       Bravo leverages 100% of your inventory to the web.  It is nearly impossible and cost prohibitive to put every item on EBay.  With Bravo is just happens.  With Bravo eCommerce every item is leveraged to the web at no additional cost.

3.       All other web solutions require you to individually build a product description.  Individually manage the communication.  Individually collect the funds.  Individually handle refunds.  Bravo web solution addresses all nuances in selling on the web.

4.       Bravo integrates with Google.  Every item from your store will be found on Google.  Not only will customers from far away be able to shop your store, but someone around the block will be able to shop every day.  Your inventory will found with ‘Google Shop Local’ 24/7.

5.       Bravo and PayPal.  Bravo integrates with PayPal.  All funds from web sales go directly into your PayPal account.  This enables you to be in full control of your funds.  With PayPal’s consumer guarantee, every item sold by your company is guaranteed by PayPal.

6.       Bravo costs you less.  Bravo will save you between 50 – 60% compared to what EBay and Amazon charges and we only charge based on a successful web transaction.  Each individual inventory item seen on the web from your store utilizing BRAVO is free.

7.       Bravo PRODUCT KNOWLEDGE.   Bravo data offers you information so that you know before you buy.  Our product knowledge shows you what sells well in your store and on the web.  How long it will take to sell and what you should pay when purchasing.  Our product knowledge also segments the values of products by quality.

8.       Bravo Insta-Search.  With Bravo you can instantly search for product information on Google, EBay and Bing.  Bravo offers one click search so that you directly find product information at click of a button.

9.       Communication.  How do you have time to communicate and keep track.  Bravo’s complete communication and notification system does it all and keeps track of every customer and every item.  BRAVO TASK MANAGER.  Bravo communicates to your employees on what needs to be done next.  Bravo’s calendar knows what needs to be done and when, no more nagging your employees, Bravo does it for you.

10.   BRAVO IS A PROVEN SOLUTION.  This only works as an integrated solution.  Bravo is a complete integrated solution.   If you want to sell on the web profitably, you must have a system solution that does the heavy lifting for you and now it’s completely available and affordable.
Is it worth changing from my current system to BRAVO?

We are certainly not afraid in challenging the status quo and all that we ask is that you try BRAVO for free and see for yourself.   The technology you are using is old and really expensive to maintain.  These products solved business opportunities 30 years ago, but they are all antiquated.  Bravo’s introductory offering is ending soon.


Bravo is for today and the future.  We have a basic business plan and philosophy.  Create products that work and must add value to our customers.    You only pay for what you want and use.

Bravo Premium does everything that your current system does and more.  It offers you brand new Microsoft services and products that have never been available before Bravo, everything from cheaper methods to print tickets to the ticket itself.   Bravo has designed tickets with Burrell to cut down your costs.  Bravo Premium will reduce your operating costs, increase your revenues, and your employees will love it.  Very little adoption and lifts the productivity of your store because everyone likes to use it.

We partnered with BESTBUY Business and Geek Squad Business.

Finance or Lease

We learned early on that our responsibility to our customers was more than offering systems solutions but offering a hand in getting you there.  We partnered with Best Buy to provide you world class IT services for your store.  Not only are they available to install and sell you hardware at great prices all over the United States, but offer you Lease and Finance options.  Contact Arambh at BestBuy.

Arambh Sutaria

Account Manager for Bravo

Cell: 702-290-6837

Fax: 952-430-5633


Learn how we can help at BBFB.com

Tuesday, November 15, 2011

Maxpawn.com - design winner


Our Favorite - click to enlarge
We have made our final design choice for Maxpawn.com.  What do you think?

Over the last 5 months we have been working between our Bravo engineering team and our new Maxpawn engineering team preparing Bravo Store Systems to integrate a comprehensive eCommerce website to enable our customers stores to sell on the Internet.  At full speed!

You no longer have to post items to a website.  100% of your inventory available on the internet without lifting a finger.  Bravo Store Systems does it all!.  From the moment you price an item to when your receive feedback from your customer

"Bravo's innovative systems will sell merchandise right off the shelf"

Many of you have asked why make the technology leap now?  Simple answer, the technologies are finally ready.  You are not imagining today's  amazing ramp of technologies.  Its all around us and it is accelerating faster than ever. Cloud - Computing Power - Network.

Sitting on your own server in your store is like sitting on a island. You may as well close your doors to customers.  We believe that if you position your store to ignore the internet in the next year, your store will become irrelevant.

Bravo's system will put you in the middle of the action and ahead of everyone.  The cost advantages from software, hardware, inventory management, product evaluation, marketing, and fees are all less with Bravo.

The most compelling opportunity that Bravo offers is it enhances your stores overall efficiency, grows your market, and enables your loan portfolios to grow like never before.  We are able to enhance your margin, sell your merchandise much quicker, and leverage  mammoth computing power into your store.

We designed this product for you and your employees.  Everyone loves the look and touch of Bravo. 

No one has our processes.  No one has our eCommerce.  No one has invested the passion and the money into a solution like Bravo.

Now the big guys will no longer have the advantage.  You will !

Call us for a demonstration over the web and get your hands on this amazing system.  888.407.6287.

Sunday, November 13, 2011

Apple blurs the online relationship with the store relationship. Kick retail into the next gear. Apple again...

Apple blurs the line between the web and store.  Sound familiar?

Lets throw out the security worry, Apple puts energy into the positive side of efficiency and customer experience.


Apple Store Self-Check Out: Shopping, Perfected


Lets think why this is a good idea.  Customers like it.  Customers love it.  Saves store operating costs reducing the need for certain check out transactions.  CSA's -  Customer service agents can spend time really helping customers.  Reduction in space for check out stations.  Fast service initiated by the customer, wow!  Apple blurs the online relationship with the store relationship. 

What about security?  Does apple lose items out of there front door.  Yes.  For the fool who believes there is no loss will be out of business.  But, I dont believe Apple is not aware of the cost to implement this gregatious idea.  I do believe though that the customer experience and value being created along with the savings of not having to ring up simple items with operating savings, this new method of self-service is a winner.

The future of the store and web are as one.  Be BRAVO!

Saturday, November 5, 2011

Bravo will sell stuff off the shelf - Last 4 months and what we have learned !

Wow.  What a first 4 months.  First, I am having more fun than I anticipated.  Developing software and not having customers to tend too is nirvana.  Not because I don't love customers, but development requires detailed attention, and starting out as a new business you don't have the resources to take care of customers as you should, and it takes a toll on the development when attention is diverted.  It is so much fun to paint the picture everyday and never let the canvas dry.  But this cant go on forever and we launched our product June 15th - 2011.  We released our test version to 10 different pawnbrokers and went live with my brother Michael's store.

Yes, this is what you do to family members :).  We thought carefully whether we should beta with Michael's store, but we knew he would be tenacious and suggestive.  Mike and his staff were amazing. It turned out better than any system change over, 4 total, that I have been a part of over the last 25 years.  There were a flurry of issues, we were ready, and now I can say we have a world class product. Bravo is freaking amazing.  Our team has added over 100 new features since June and remedied every issue our customers have thrown at us.

Big surprise.  In every installation so far, I am astonished what effort is required to ready our clients.  Everyone is afraid of change.  There are 1000's of  books on change.  Bravo is a game changer and you have to be ready to adjust.  When you have been practicing something for more than 3 years, and some for over 30 years, expect some change!  It is something that requires preparation.  My personal experience and style operating my company over the 28 years, was constant change.  Everyone that has worked for me either loved it or quit.  I was never satisfied, and it was my belief that when you stopped re-inventing, you were doomed.   Don't sit on your hands and wait for something to happen, because the things that happen are usually not positive. I don't believe in "don't fix what isn't broken" mantra.  I believe in making things better everyday.  Bravo customers can expect a dynamic product.

Well, installing Bravo I haven't found change enthusiasts.  No one is ready enough.   We have to do some hand holding, preparing, reminding, and coaching.  It is a bit crazy!  Now this isn't just for small, medium size companies.  We have been analyzing a number of public traded companies in the pawn industry over the last 3 months.  Same thing.   Great people, talented, just aren't as aware as you would think.  My software competitors read my blogs and they are laughing their asses off right now.  I had no clue, I was the naive one.  Damn.

We are adapting quickly and have a new program rolling out in the next 2 weeks.  Keep posted we are going to approach this obstacle head on.  

Another big surprise.  New Pawnbrokers are the best adopters and are simply 'with it'.  This industry has been using such antiquated tools, the old timers just don't know.  This is the real opportunity.  When you put experience with Bravo you take the existing Industry to the next level!  Can't wait.  The old timers have been forced to figure it out.  Come up with  the work-around, extra procedures, post-its, reminders, audits, and then ultimately extra personnel to do the job there systems should be doing.  Everyone that has been in this business for the last 5 years or more are so trained not to expect anything from their systems, they don't.

The new pawnbrokers just starting out have higher expectations, are knowledgeable what other systems do for other industries, and when they see Bravo it does more, they love it.  It makes sense to experienced retailers that are coming into the pawn business for the first time.  This has been really fun for our team to see the entrepreneurial spirit live on.  Our companies ethos is about helping small business create businesses and jobs.  We will be announcing a special offering for new pawnbrokers to continue the momentum.

Bravo has feature.  We have assembled the industries most powerful computing power, partnered with IBM,  the best tools by Microsoft - Azure/Cloud, and processes of PRIMA to make the best operating system ever.  It is packed with power and flat out generates more revenue for our users, reduces costs of the operation, and the design is loved by the users that use it everyday.  

We do admit missing a report that someone loves from one of the 20 other systems out there, we get to them within a few weeks.  Bravo has processes that no one can duplicate and we dedicate ourselves in creating new and better things in the future.  With a new system there new ways and better ways to look at your business.

Bravo has eCommerce.  This has been my dream for 12 years.  Since 1999 in Boston I have been dreaming of operating system that sells stuff off the shelf.  Here it comes, days away.  It is going to be freaking amazing, simple, integrated, and no extra effort for the store operator and employees.  The Website we are launching is www.maxpawn.com.  Out of the gate nothing fancy.  Stout, efficient, simple.

Believe.  It is hard work.  Change.  Be Bravo.  These systematic practices brought amazing results for my company and bringing this to you via Bravo will bring bounty to yours.  We have a robust platform, the theory has been tested and proven, we earn our money only when you have success.  The next 4 months will be even more exciting.

International Bravo-Mexico is completely internationalized and is ready for South America.  Europe is next !

thanks for following my blog.