Kelley's former experience includes leading a large technical team for the worlds largest Payday / Lead generation software company. These hands on experiences is why we believe there needs to be a strategy for all small businesses to address this competitive attack. Everyone needs to take notice.
The Internet is going to have an impact on Pawn and Sales, today and in the future. I believe it is accelerating. And this discussion validates the symptoms of what is ahead. In the Go Go days of late 90's most of us believed it was going to happen. Because it did not happen immediately most don't believe it today. IT IS HAPPENING.
When I was operating SuperPawn, we discovered the Internet Effect when we were partners with EBay (2001) co-developing code for stores to directly integrate into EBay's business model. Our partnership blew up, but that was all I needed to understand how important all of your stores are to EBay. EBay is the market place, a great place to learn how to sell, but very expensive, and difficult to make a profit. Outside EBay's fees which I believe are reasonable, the time and cost that is invested in each item transaction is very, very expensive if it is not a fully integrated process within your core operating system.
There is a learning curve to successfully sell on the Internet. Here are some suggestions. Over describe your item and you will have fewer returns and disgruntled customers. When you have the most demanding customer, let them win. Get over it. On the Internet in the next minute your on to another transaction. I believe selling on the Internet makes you a better store operator. If you are making customers happy on the Internet and delivering the same happiness to your stores customers, you are going to win.
Internet Pawn. Here is all you have to do. Compete. Do something about it.
Number 1 - put up a website to protect your local market.
Number 2 and its free, sign up on all 5 FREE Pawnshop Finder Services - here is ours: http://www.maxpawn.com/Stores.
Number 3 - at least setup Facebook, Twitter, and Google+ and Pinterest, Yelp, etc.
Anyone who would like to discuss our solutions or what challenges you have today please give us a call.
