Monday, September 25, 2017

The Mobile myth debunked

This a common myth, a stubborn one, and constantly communicated by software vendors that all don’t have the platform to support a seamless solution.

Our InstaPawn App addresses your concerns though, because before the Internet in 1998 everyone had to shop in the Brick & Mortar and there was direct correlation of your loan department location and pushing customers by your retail.  And should still be a top priority today if you get a customer in to your store. 

However, its 2017 and 20 years later, the Internet is accelerating adoption and consumers have changed their behavior.  Brick & Mortar strategy has no chance with Millennials  and Gen Z without  mobile.

So… Our InstaPawn App we created is a PawnShop in the mobile phone 24/7.  Designed for your Brand: for your store(s).  So, its your Mobile app, with your logo, your inventory, your customers, your business model.

This is the beauty of our app, when you have them on Your APP they are a customer 3x more valuable than a traditional customer that walks through your store.

  • 24/7 access – Opens your store an additional 150% more hours.  How much would it cost you to keep your store open 1 hour a week.
  • Shopping – see your merchandise each Day real-time.
  • Lay-Away Payments – Our most popular payment - Customers love this – having to make payment for a Lay-Away in the store is a huge barrier.  This eliminates this, and they have to come into pickup.  This is the time to re-load a new Lay-Away.
  • Pawn Payments – customers love this – redemption rate goes up – customers default most time because of the inconvenience of making a payment in the store.  Again final redemption payment customer must come in the store,  and this is when a retail sale can be made.  Usually loan payments are when customers have no extra spending money.
  • Notices – The Mobile Phone is tethered to consumers – there is no better way to communicate.  No telephone communication.
  • Coupons – motivating customers with special offers directly to their phone – no brainer
  • InstaPawn – your customers can send you a picture of the merchandise they want to Pawn without coming to your store.

A mobile transaction is 80 - 90% less expensive that in your store.

Since 2013 we had loan information only available to consumers, they were pissed they could not make payments.  That is when we knew it wasn’t just a nice convience it is a consumer requirement today.

I love your quote, “sit back and let the loans roll-over”.  Yes, finally in the pawn business we can do this like any other financial institution, increasing our transaction margins significantly.

We have 25k pawn customers using the App at least 1 time per week.

Bravo customers taking advantage of our platform are kicking ass, by expanding their customer base and being the first to grab their customers phones before someone else does.

It’s a land grab and the richest opportunity are those that conduct transactions via their phone…and it growing exponentially.  How about you’re mobile usage?

Want a demo - click here http://info.bravorevolution.com/demo